The Great Frog

We designed a unique apparel range and stationery for the iconic jewelry brand The Great Frog. Founded in 1972 in Carnaby Street, London, The Great Frog has established itself as a rock 'n' roll alternative to mainstream jewelry, catering to the vibrant subcultures of heavy metal, rock, punk, and biker communities. With boutiques in London, New York, and Japan, the brand counts legendary clients such as Ozzy Osbourne, The Rolling Stones, Led Zeppelin, Johnny Depp, and Metallica among its patrons. Photography by Mads Perch.