Assembly
Chopper Show

The Assembly Chopper Show, a collaboration between Vans UK, The Great Frog, and Dice magazine, presented a unique opportunity to redefine the identity of motorcycle events. We aimed to move away from the conventional aesthetics commonly associated with such shows. We designed a series of show posters that drew inspiration from traditional styles, delivering a fresh and unexpected visual narrative that stood out against the grey backdrop of London’s streets. In addition to the posters, we created wayfinding signage and merchandise to enhance the event experience. Photography by Sam Christmas.