Arthur Baker
Baked Records

We had the privilege of collaborating with legendary music producer Arthur Baker, renowned for his work with iconic artists such as Bob Dylan, Afrika Bambaataa, and New Order. Our task was to develop an identity for his new record label, Baked. Embracing the playful notion of being "baked," we chose a bold and contrasting colour palette designed to purposely challenge perceptions and create a disorienting visual experience.