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ZERO POINT – BRANDING

I recently designed the branding for British choreographer and artist Darren Johnston’s light and video projection show titled Zero Point. The show fuses digital imagery produced by motion-sensing technology with meditative choreography. Canadian composer Tim Hecker, a pioneer of experimental electronic music, provides an additional energy to power the piece.

The brief was to create a branding system that could be easily adapted to their various performances. My solution was to create a logo that could easily transform without losing any of its brand recognition. More updates on this project throughout 2017.

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Zero Point will be at the Barbican in London from the 25th till 27th of May 2017. Click here for more details regarding the show.

Designed at ZIP.