Assembly
Chopper Show

The Assembly Chopper Show was the creation of Vans UK, The Great Frog, and Dice magazine. We were asked to create an identity for the event that was to move away from the more obvious approach used by similar motorcycle events. We created a number of traditionally inspired show posters that were not only unexpected, but also effective on the grey streets of London. Other assets created for the event were way finding and merchandise. Photography by Sam Christmas.