Apparel and lookbook designed for legendary jewellery brand The Great Frog. Established in 1972, The Great Frog came out of famous Carnaby Street in London offering a rock ’n’ roll alternative to mainstream jewellery catering to the emerging subcultures of heavy metal, rock ‘n’ roll, rockers, punks and bikers. Some of their clients include Ozzy Osbourne, The Rolling Stones, Led Zeppelin, Johnny Depp, and Metallica. Photography by Mads Perch